Do Your Teams Know the Strategy? with Chuck Bamford

In this curated episode of the Revenue Builders
Podcast, we engage in a thought-provoking conversation
with Dr. Chuck Bamford, renowned author and business strategist.
Dr. Bamford sheds light on the critical issue of aligning
corporate strategy throughout an organization, from top-level
executives to frontline employees. Drawing from his extensive
experience, he highlights the common pitfalls and challenges
companies face in achieving this alignment and offers insightful
strategies for overcoming them.


KEY TAKEAWAYS


[00:00:24] Alignment breakdown: Many employees, especially those
closest to customers, often fail to see the relevance of
corporate strategy to their daily tasks, leading to a disconnect
between organizational goals and individual actions.
[00:01:39] Annual strategy setting: Corporate strategies are
often formulated as a one-time event, lacking consistent
follow-up, measurement, and adaptation throughout the year.
[00:02:23] Activity alignment: Bridging the gap between
high-level key performance indicators (KPIs) and frontline
activities is essential for ensuring organizational alignment and
success.
[00:03:29] Misaligned incentives: Compensation structures and
performance metrics for employees often do not align with the
overarching corporate strategy, resulting in disengagement and
inefficiencies.
[00:05:13] Alignment is key: Success in organizational strategy
hinges on effectively communicating and aligning goals at all
levels, ensuring that both strategic objectives and individual
incentives are harmonized.


HIGHLIGHT QUOTES


[00:02:45] "Everything that leadership does is a hypothesis...
they don't want to address what the activities are or convert it
to activity metrics."
[00:03:52] "I was so disconnected from those other levels... my
measurements and compensation were completely misaligned with
whatever the corporate strategy was."
[00:05:38] "The compensation needs to be based on the activities
that you want those employees to do."
[00:07:00] "They're doing things that are destructive to the
strategy... because they have to hit their KPI or they're out."


Listen to the full episode with Chuck Bamford
through this link:
https://revenue-builders.simplecast.com/episodes/executing-a-winning-strategy-with-chuck-bamford/


Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4
Check out Force Management’s Ascender platform here:
https://my.ascender.co/Ascender/