The Startup CEO with Jeremy Burton

Jeremy Burton is the CEO of Observe and a board member of
Snowflake. He has a background in product management and
marketing, with experience at companies like Oracle, Symantec,
and Dell.


In this episode of the Revenue Builders Podcast hosted by John
McMahon and John Kaplan, Jeremy Burton, CEO of Observe, shares
insights from his transition from working at large companies to
leading a startup. He emphasizes the importance of introspection
and humility, building a culture of open feedback and discussion,
and understanding the continuous process of product-market fit.
He also discusses the potential of AI to transform industries and
increase productivity, while acknowledging its limitations.

Tune in to this conversation with John McMahon and John Kaplan on
the Revenue Builders podcast.


HERE ARE SOME KEY SECTIONS TO CHECK OUT


[00:09:01] Importance of optimism and comfort with the unknown in
a startup
[00:10:53] Importance of being prepared to make mistakes and
learn
[00:13:11] Pride is detrimental, need to readjust and reassess
decisions
[00:19:42] Look for a startup that could become a big
company
[00:21:50] Importance of humility and listening to customer
feedback
[00:26:01] Building for larger enterprises can have a stronger
value proposition
[00:29:30] Focusing on solving customer problems rather than cool
features
[00:40:31] Skill sets of sellers and understanding users and
enterprise
[00:47:38] Generative AI can automate troubleshooting tasks and
improve efficiency
[01:00:00] Marketing's role in making sales successful


ADDITIONAL RESOURCES


Learn more about Jeremy Burton and about their
company:
https://www.linkedin.com/in/jburton0/
https://www.linkedin.com/company/observe-inc/


Download our Sales Transformation Guide for Leaders:
https://forc.mx/3sdtEZJ


HIGHLIGHT QUOTES


[00:54:33] "And I think all of those kinds of industries where a
domain expert is required to explain, they're sort of the
gatekeeper and you've got to pay them a lot of money. I think
that interface is changing. It's going to be blown wide open. And
so, if your value is in doing this translation from complicated
domain specific language to layman's, you find somewhere else to
add value because that's not going to be it."
[00:55:52] "But the number of people that can then interact with
that is going to be an order of magnitude greater. And so you
better make sure your system can scale because more people are
probably going to engage. There's a whole bunch of sort of
caveats that I think almost every software company is going to
have to think through, which is why, if you don't have someone
really important in your company working on this, then you're
making a mistake."