The Power of Stories with Maury Rogow

Join hosts John McMahon and John Kaplan on the Revenue Builders
podcast as they delve into the art of storytelling in sales with
Maury Rogow, CEO of Rip Media. Discover how storytelling shapes
sales strategies, transforms brands, and influences purchasing
decisions. Uncover the crucial role storytelling plays in
building relationships, captivating audiences, and driving
revenue.


KEY TAKEAWAYS


[00:01:10] The significance of storytelling in sales for both
salespeople and executives.
[00:01:27] Understanding the customer journey and tailoring
stories for various stages.
[00:02:07] Making customers the heroes of your stories to address
their needs and solutions.
[00:03:42] Simplifying complex information into compelling
narratives for emotional connection.
[00:08:09] Adapting storytelling techniques based on the buyer's
position in the purchasing cycle.


HIGHLIGHT QUOTES


[00:00:49] "Your brand will thrive or die based on the story you
tell."
[00:01:47] "The folks that tell great stories, get to the point,
and build relationships bring in the 6, 7, even 8-figure
deals."
[00:06:32] "It's not about you; it's about how you help those on
the other side of the table. They need to be the hero."
[00:07:13] "If you walk in there to serve, the 'what's in it for
me,' they're thinking what's in it for me to be sitting here with
you."


Listen to the full episode with Maury Rogow
through this link:
https://revenue-builders.simplecast.com/episodes/make-your-customer-the-hero-with-maury-rogow


Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4


Check out Force Management’s Ascender platform
here: 
https://my.ascender.co/Ascender/