Leveraging Product-Led Sales for Growth with Alex Bilmes

Join hosts John McMahon and John Kaplan in a profound exploration
of Product-Led Growth (PLG) and its seamless integration with
traditional sales strategies. Guest expert Alex Bilmes, CEO of
Endgame, shares practical insights and strategies for revenue
leaders aiming to leverage product data to supercharge their
sales efforts. Discover how PLG, far from being a threat to
sales, serves as a force multiplier when intelligently
integrated. Gain valuable perspectives on aligning product
signals with conversion and expansion, making sales teams more
efficient, and navigating the evolving landscape of modern
go-to-market strategies.

Tune in and learn more in this episode of the Revenue Builders
podcast.


HERE ARE SOME KEY SECTIONS TO CHECK OUT


[00:04:10] Understanding PLG Spectrum
[00:05:54] Product Suitability for PLG
[00:09:38] PLG Implementation Questions
[00:13:28] Sales Integration with PLG
[00:22:32] Ownership of PLG
[00:35:11] Implementing PLG
[00:43:42] Endgame's Role
[00:46:39] Implementation Process
[00:49:06] Standard Product Signals
[00:55:30] Navigating Uncertain Economies


ADDITIONAL RESOURCES


Learn more about Alex Bilmes:
https://www.linkedin.com/in/bilmes/
Download our Sales Transformation Guide for Leaders:
https://forc.mx/3sdtEZJ


HIGHLIGHT QUOTES

[00:02:24] "The definition of PLG is effectively that the product
is the primary driver of your go-to-market."
[00:06:19] "Calendly is a prototypical, very
easy-to-get-started-with PLG example. The product would be so
great that people could just come in and use it."
[00:10:59] "We see a huge opportunity for a PLG company who's
done some amount of that work already. How do you better tie in
the sales efforts to accelerate the sales process using a lot of
that product data?"
[00:24:20] "In a PLG motion, everybody's interfacing on the same
product data. So that entire team is operating against that
shared source of truth, which makes it more multi-threaded, maybe
a little bit more complex, but also easier for the customer to
understand."