Selling the Vision with Devdutt Yellurkar

Devdutt Yellurkar is a managing partner at CRV and has a wealth
of experience as a sales VP, CEO, and venture capitalist. He has
worked with several successful startups and has a deep
understanding of the sales process and building successful
companies. Devdutt is also a co-founder of the VC fund named
Propeller, which focuses on investing in companies that address
climate change.


In this conversation with John McMahon, Devdutt shares his
insights on how his experience in sales has helped him as a CEO
and venture capitalist. He discusses the importance of sales in
building a company and the role of a CEO in selling the company's
vision. He talks about making hiring mistakes and how sales has
changed with the speed of new technologies and new sales models.
Devdutt emphasizes the need for empathy and non-judgmental
support when working with founders and the importance of
persistence in achieving success. Finally, he discusses the
impact of climate change and how venture capital can be a
powerful tool in addressing this global issue.


HERE ARE SOME KEY SECTIONS TO CHECK OUT


[00:08:10] The importance of selling as a CEO
[00:11:11] Selling enterprise software and the importance of
storytelling
[00:11:53] Jack Welch admitted to making hiring mistakes as a
CEO.
[00:14:48] Forecasting in sales helped in forecasting as a
CEO.
[00:16:49] Pipeline coverage is key to mitigating deal
slippage.
[00:19:03] Tough experiences provide valuable lessons for
growth.
[00:27:01] Implementation of sales methodology and importance of
qualification.
[00:30:51] Importance of being a grandparent, not a parent, as a
board member.
[00:44:04] The power of persistence in achieving success.
[01:04:48] Propeller VC fund was started to address climate
change.


ADDITIONAL RESOURCES


Learn more about Devdutt Yellurkar:
https://www.linkedin.com/in/devduttyellurkar/
Download our Sales Transformation Guide for Leaders:
https://forc.mx/3sdtEZJ


HIGHLIGHT QUOTES


[00:54:15]  "Because you want your resource, your best
resources are actually focused on taking a pro license and moving
it to a strategic relationship, because that's when emotional
intelligence is needed."
[01:04:23] "You can't just be a sales guy because, you know, as
we discussed earlier, a lot of this is around product market fit.
And that is a lot through kind of understanding the market,
understanding your customer. Understanding technology."