Executing a Winning Strategy with Chuck Bamford

What makes a winning strategy? According to today’s guest
Chuck Bamford, PhD, author of The
Strategy Mindset 2.0, strategy is about developing and
aligning on a competitive advantage that actually moves the
needle in your customer’s experience. It’s aligning on strategy
from the top down that can often be a challenge for sales
organization.


Chuck is the author of multiple strategy books used in MBA and
Entrepreneurship courses around the country. He joins us today to
talk common pitfalls, new realities, and winning implementation
processes for strategy. Tune in for some truly golden insights
shared in this conversation with our hosts John
Kaplan and John McMahon.
 


Here are some key sections to check out: 


03:47 Defining strategy and how not to complicate it


16:06 The two disconnects in business


25:04 The importance of aligning goals with compensation


33:13 Avoid knee-jerk reactions during slow economic times


43:30 Hygiene around the ideal customer profile


50:08 Company culture tied to strategy


53:59 Creating a differentiation strategy


 


Additional Resources:


Connect with Chuck Bamford on LinkedIn:
https://www.linkedin.com/in/chuck-bamford-ph-d-67b9811/

Get The Strategy Mindset 2.0:
https://www.bamfordassociates.com/the-strategy-mindset-2-0

How to Enable Sellers to Execute on Your Revenue Strategy
During Economic Change: https://forc.mx/3OfBtGR
 



QUOTES


Chuck on converting KPIs:


“I think one of the big disconnects in business is that
everything that leadership does is hypothesis. They believe that
if we invest here, here and here, and our employees do this, this
and this, that as we move forward, the number of customers will
go up or returning customers or our EBITA, but they don't want to
address what the activities are, or to convert it to activity
metrics.


Chuck on aligning with employees: 


“I tell everybody that the entire game in alignment with all my
employees, I'm trying to get as many employees as I can to buy
into my strategy. And the entire game is that it fits with how
they view the company in the world, and that they are compensated
and rewarded for making that happen.”