Building a Scalable Culture with Chris Reisig

In this episode of the Revenue Builders podcast, our hosts John
McMahon and John Kaplan talk to Chris Reisig, Operating Partner
for Jungle Ventures and 5-time CRO. Chris shares insights and
wisdom he’s gained through his experience leading the scaling of
multiple early-stage companies. From defining the ideal customer
to hiring leaders and market expansion, Chris has done and seen
it all. Leaders of all levels will appreciate this valuable
advice on culture, talent, international sales, and product-led
growth from a veteran start-up leader.


 


Additional Resources:


Connect with Chris on LinkedIn:
https://www.linkedin.com/in/chrisreisig/

Check out Entrepreneurship for All: https://eforall.org/

Listen to More Revenue Builders:
https://www.forcemanagement.com/revenue-builders-podcast



 


HIGHLIGHTS


Don't stop looking for the acute pain point and the ideal
customer

Scaling a business means teaching everyone how to close a
deal

Don't expand your market too much too early

How early is too early when joining a startup 

Never settle for less when it comes to recruiting candidates

The artist vs the scientist: you need both sellers at
different times 

Expanding outside of your home country entails a lot of
resources

Learn how to be the same before trying to be different

Tips for staying connected for leaders being sent to another
country

The most important skill for a founder to have

Don't try to be the smartest person in the room



 


QUOTES


Chris on finding the acute pain point that your
customer has: "If you cannot find pain that's acute
in your customer, you have to keep looking. Because unless you
have something that's painful enough for a customer to invest
money and time in, it's interesting but not relevant. They're not
gonna do anything."


Chris on what it takes to scale a
business: "It's one thing if you and the founder can
go out and do 10 deals as a team. But unless you can teach other
people beyond the founder and the first sales leader to close a
deal, to take a deal from first presentation to a PO, you don't
have a scalable business."


The most important skill for a founder to have, says
Chris: "Hiring great leadership is probably the
single most important difference-maker between success and
failure. If you are a sales leader that knows how to hire great
leadership underneath you, your ability to scale an organization
is amplified. Your ability to get into markets is amplified. Your
ability to grow the company is amplified."


 


Check out John McMahon’s book here:
https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064