#44: Playground Perspectives: Navigating the Toy Industry at Spielwarenmesse

The toy industry is booming, driven by e-commerce and high demand
from both children and adults, especially in Southeast Asia.
Especially, sustainable toys are rising stars as the EU’s
requirements and commitment to safe materials. Germany, with its
rich history in toy manufacturing, plays a pivotal role in this
market. And Nuremberg, renowned for its wooden toys, hosts
Spielwarenmesse, the world's largest toy fair. This event is
crucial for industry decision-makers, showcasing diverse brands
and innovative start-ups. It serves as a prime platform for
establishing connections, exploring opportunities, and expanding
business through interactions with major chain buyers,
independent retailers, and media representatives.


In this podcast episode, we will navigate the current toy
industry, including insight into the entry to the EU market,
emerging trends, the importance of the EU consumer base, and
numerous tips for exporters and retailers in the sector. You will
also have a better look at Spielwarenmesse. 


We are pleased to host the following guests in this spectacular
discussion: 


Florian Hess, Member of the Executive Board, Spielwarenmesse
eG


Christian Ulrich, Spokesperson of the Executive Board,
Spielwarenmesse eG


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AHK Vietnam officially represents Spielwarenmesse in Vietnam.
Businesses with an interest in becoming exhibitors or visitors
and expanding their network with this dynamic business platform,
kindly contact Ms. Trang Tran (trang.tran@vietnam.ahk.de)!