Walk with Nature – Fjällräven Classics with Martin Axelhed

In this episode, we sit down with Fjällräven’s CEO Martin Axelhed,
to experience the exciting world of Fjällräven Classics, the
multi-day hiking events held across the globe. Whether you’re
participating in one of these events or simply dreaming of joining,
this episode is packed with valuable insights and inspiration. Gain
from firsthand experience as Martin shares his personal adventures
on the trail, offering practical advice for both novice and
seasoned hikers. Understand the essence of Fjällräven Classics – a
journey into the unconnected wilderness where you can disconnect
from the digital world and connect with like-minded individuals
from diverse backgrounds. Discover how Martin, as a very young CEO,
successfully transformed the heritage of Fjällräven into a brand
that resonates with modern adventurers. Of course we will also
speak about Fjällräven’s sustainability strategy in regards to
their products and adress the ecological impact of the events as
well as Fjällrävens trail ethics. Enjoy this inspiring and
informative conversation with Martin Axelhed, and get ready to
explore the great outdoors like never before on this transformative
journey that combines the beauty of nature with the camaraderie of
fellow hikers.