#24 Neha Singh: Immersive Experiences: Vision Pro or Blind Spot? (Metaverse, Extended Reality, Virtual Reality)

Get ready for a mind-expanding journey into the future of retail!
In this thrilling episode, we're joined by Neha Singh, CEO from
Obsess, to explore the cutting-edge world of the metaverse,
extended reality, and virtual reality.


Discover how these technologies are evolving and the exciting
potential they hold for both B2C and B2B markets.


We delve into the groundbreaking Apple Vision Pro and its
high-resolution, immersive experiences, discussing why brands are
eagerly investing in these early-stage products.


Learn about the power of immersive storytelling through three
standout apps: J.Crew’s virtual closet inspired by Clueless, Aloe
Yoga’s serene meditation experiences, and E.L.F. Cosmetics’
fun-filled activities.


Neha shares insights on targeting Gen Z, achieving ROI through
immersive experiences, and the crucial ecosystem of hardware and
content platforms. Plus, get a behind-the-scenes look at working
with Apple on the Apple Vision Pro.


Tune in for an episode packed with visionary ideas and practical
takeaways that will leave you excited about the future of retail
and technology!