#42 PERSONAL BRANDING – be your own ambassador with Irène Kilubi

For all of us who are on Linkedin and other social media, the
idea of personal branding feels – let’s be honest – a little bit
narcissistic. 





But - as Dr. Irène Kilubi puts it - it’s also an incredible
opportunity. An industrial engineer who in another life worked
for BMW, Irène now helps individuals and companies with community
building and corporate influencer strategies, putting her focus
on two main topics: joint generations and brandfluencing. She’s a
published author, has founded a start-up, has won numerous awards
and is a sought-after public speaker, so we were very lucky to
have her on our podcast for this week's episode. 





She explains why developing your own brand on social media is so
important: 


️ For you: being clear about what you stand for
and what your topics are allows you to actively drive your career
into the area where you want it to go, connecting to people who
share your interests and who could influence the direction of
your career; 


️ For your company: if you advocate for positive
change, that can help your company position itself too - and they
may well pick up on it to promote diversity and community
themselves; 


️ For everyone: even though there is an impact
gap between online influence and society large, there is a
trickle-down effect even outside the Linkedin bubble. Your
advocacy could change the world for the better! 


Always hands-on, she also shared some important do’s and don’ts
for anyone who wants to get started right away: 


DO 


be mindful about choosing your topic and what you stand for;
maybe link it to your personal family story or career path; 


think about the target group – is it inside or outside of your
company? Who do you want to reach and why? 


be clear about your mission and your Why. 





DON’T: 


overshare from your private life (be personal, but private) 


be too sales-y. Be yourself! 


post, post, post. It should be a conversation – take time to see
what other people are doing too, comment on their posts and
respond to people who reach out to you. 


Speaker: Dr. Irène Kilubi – Founder @Joint Generation / Corporate
Influencer, Marketing & Strategy 


Host: Dr. Ricarda Engelmeier – Founder @MyCollective


Photo: Thomas Dashuber



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