Let's talk Marketplace 71: Why Amazon is (now) all about AI

Does Amazon really want to become like Temu? Why is AI vital for
Amazon's survival? Why is Amazon expanding its B2B business so
massively right now? These are fascinating questions that can be
derived from the various reports from the Amazon empire in recent
months. And there is one person who can answer them: Malte
Karstan.


In the new episode of "Let's talk Marketplace", the consultant
and always very well-informed Amazon expert explains the
background to Amazon's goings-on in front of and behind the
scenes. For example, that Amazon is currently meeting with
Chinese sellers very frequently, asking them not to run away and
announcing direct sales to the USA. Or that without AI, it is
simply not possible to control a data monster like Amazon and
keep the marketplace clean - in all areas, including advertising.
And that every seller must monitor their Amazon account directly,
not just via their own ERP or middleware system. And he talks
about the fact that Amazon is currently growing strongly in the
B2B business and wants to make business much easier for B2B
sellers.


Join us for our Amazon-News-Update with Malte!





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Newsflash:


- About You wants to adopt Shemu's factory-to-consumer
principle this year. About You wants to identify new trends with
AI, produce them in small quantities and have them delivered
directly from European and Turkish factories to the end consumer.


- With Cinven a financial investor joins Fressnapf at the
first time. With the new partner, Europe's largest pet supplies
retailer wants to grow aggressively in Europe. CEO Johannes
Steegmann leaves the company due to these changes. 


- The Federal Cartel Office has fined Fritzbox manufacturer
AVM 16 million euros. The provider is accused of having
controlled the prices of its products in online retail for years.


 


Chapters:


00:00 Introduction and Overview


10:01 Newsflash


19:58 Amazon wants to become Temu 3.0


24:34 The Impact of AI on Amazon Sellers


27:51 Suggested Values and Seller Control


36:01 Problems caused by not using the Amazon account


42:07 Growing importance of B2B for Amazon