Let’s talk Marketplace 73: How marketplaces change the DIY industry

Hardly any other sector is as strongly characterized by offline
business as the DIY & garden sector - and not just in Germany
or Europe, but worldwide. This means that the DIY market still
has a gold rush ahead of it in the marketplace business.


A few figures: Between 2019 and 2023, online sales in the DIY
& Garden sector in Germany increased by 20 percent, while
brick-and-mortar retail only grew by 5 percent. 38% of online
sales are generated via marketplaces. However, the online share
of total retail sales in the DIY sector is only 7 percent. So
there is still a lot of room for improvement...


In the new episode 73, Inaki Maillard, Managing Director of the
Global DIY Summit, the world's largest industry gathering,
explains why the online and marketplace business of DIY providers
is still in its infancy. Around 1,000 C-level DIY specialists
come together at the Global DIY Summit every year - but
online-marketplaces had hardly entered their business agenda
until 2020.


Inaki discusses the extent to which coronavirus has changed the
DIY market, the importance TikTok will play in the future and
what manufacturers and retailers need to master the challenges in
the marketplace business.


And he invites you to the Virtual DIY Summit, which he is
organizing together with Marketplace Universe on September 27th!
Industry professionals can join virtually to discuss the latest
trends - and the new marketplace boom in DIY is definitly one of
them!


If you want to attend, you can register here:
https://virtual.diysummit.org





Newsflash:


- Amazon once again had a record Prime Day, at least in the
USA: Prime Day sales there grew by 11 percent to 14.2 billion
dollars.


- MediaMarkt's marketplace is now also available in Italy.
At launch, 100,000 third-party products are available.⁠⁠


- Douglas has raised its annual target and now wants to grow
by 8.5 percent. ⁠⁠Fashionunited⁠⁠


- TikTok launches a creator tool for shoppable videos. With
CapCut Commerce Pro, creators can create videos with a sales
option that can be used not only on TikTok but also on other
video platforms.⁠⁠





Note from the sponsoring partner bestSolutions:


Who is already thinking about Christmas? That's right, all
successful online retailers! The webinar "Q4 Readiness:
Marketplace Logistics for Fashion & Lifestyle, Sports and
Beauty Brands", which Marketplace Universe is organizing
together with bestSolutions, will help you prepare. On
July 31, retailers and brands will find out
which key strategies will help their Christmas business run
smoothly and which logistics solutions are suitable for whom.


·        When: July 31, 2024, 11 a.m. - 12
p.m.


·        Where: Online


·        Who: Valerie Dichtl from Marktplace
Universe, Magnus Weiß, COO, and Ute Weickel-Oudot, Sales Manager
from bestSolutions


·        How: Register here for free





Chapters


00:00 Welcome and introducion


02:58 The Global DIY Summit: Networking and Industry Insights


06:29 The Digital Transformation of the DIY Industry


09:50 Newsflash


16:45 TikTok for Reaching Younger Generations in DIY


21:17 Facts about the DIY Market


25:05 The Potential for Online Sales in the DIY Industry


30:20 The Shift towards E-Commerce and Marketplaces in DIY


34:03 Digital Forerunners in the DIY Industry