#130 Martin Torres - Are Run Clubs the best Marketing Tool?

In this episode we welcome Martin Torres, the head coach of
Adidas Runners and trail runner, to share his passion for the
sport and the magic of run clubs. We explore how trail running
has evolved from a simple hobby to a thriving community and
lifestyle, emphasizing the importance of creating a welcoming
environment for newcomers. Additionally, we delve into the
growing popularity of trail running and the unique opportunities
it offers, especially in a city like LA.
Join us for an inspiring talk packed with insights into the
running community and the marketing strategy behind Adidas
Runners.
Follow Martin on Instagram: @martintorres