Building Decision Making Confidence | 439

Building decision-making confidence in customers is crucial for
sales success, and sales influence comes from clarifying the
differences between products and helping customers build decision
confidence.

Building decision-making confidence in customers is crucial
for sales success.

Researching lighting systems online, found a helpful video
comparing two options, which increased my confidence in making a
buying decision.

One person did a side-by-side comparison of two lighting
systems, visually showing the differences in brightness, pros and
cons, and price.

The customer chose the cheaper option after considering the
accessories and her specific needs.

Choose between cheaper and more expensive options based on
your needs and priorities for managing cords and travel.

Customers need to feel confident in their decision-making
process, and sales influence comes from clarifying the
differences between products and helping customers build decision
confidence.

B2B buyers with high decision confidence are more likely to
choose a premium offering, but situational needs also play a
significant role in the decision-making process.

Great speakers deliver real content, engage the audience, and
motivate them, always making the client look good.



 


Summary for: https://youtu.be/LTt-qGcwq5w