Selling Negative Features Increases Sales | 437

Addressing and highlighting negative features in a sales pitch can
be used to pivot to the positive and ultimately increase
credibility and sales.

Mentioning a negative feature can increase credibility and be
used to bolster a product or service in sales.

Addressing product weaknesses proactively in sales
conversations can help regain control and pivot to the positive.

Raise the negative features in a sales pitch, then pivot to
highlight the positive outcomes.

Customers may initially see too many features as a negative,
but they will realize the need for them as their business grows.

Training may seem too long, but for a sophisticated product
like ours, it's essential for maximizing return on investment.

Turn negative features into positives by listing weaknesses,
raising the negative, pivoting with "however", and concluding
with a positive statement to control your presentation.

Check out the Sales Velocity Academy for fast courses to help
you sell more, and remember to sell hard when you know how.

It's important for a speaker to focus on delivering real
content, engaging the audience, and motivating them, with the
main goal being to make the client look good.



 


Summary for: https://youtu.be/cD9pJtK8GAQ by Eightify