Level 3 Selling | 426

The key to success in sales is reaching level three selling
activities, which involves proactively identifying and solving
customer problems, anticipating future issues, and providing
long-term value to the customer.

Understand the three types of salespeople and where you fit
in the market to differentiate yourself in a competitive market.

Differentiation and cost reduction can only go so far, so the
key to success in sales is reaching level three sales activities.

Level 3 selling is about proactively identifying and solving
customer problems, rather than waiting for them to tell you.

Level 3 selling involves anticipating and highlighting future
problems for the customer, moving beyond just identifying and
solving current problems.

Understand the market and customer base to provide long-term
perspective and value to the customer.

Level 3 selling involves predicting and anticipating future
problems for customers and guiding them, leading to less focus on
price and differentiation.

Companies are looking for business partners, not just
suppliers, in today's hyper competitive market, so strive for
level three selling.

A great speaker delivers real content, engages the audience,
and motivates them, but the most important thing is to make the
client look good, not oneself.