Connecting with Emotional and Rational Buyers - EP420

In this session, you’ll learn the difference between how rational
and emotional buyers make buying decisions.  You’ll also be
asked to evaluate what type of speaker, presenter or trainer you
are and why it’s critical that you align yourself and your
material with their audience.  Whether you’re an
entrepreneur, small business owner or executive, aligning with
your audience will help you become more persuasive.  Lastly,
you’ll learn the 3-Step BLEND formula for creating a
presentation, speech or training material that connects with both
rational and emotional buyers.