Flipping Your Sales Lens with Bob Moesta, Sales Influence(r)

Bob Moesta is an innovator, entrepreneur, and the co-creator of
the Jobs to Be Done Theory to investigate consumers’ motivations
and decision-making processes. The co-founder and president of
the ReWired Group, Moesta helps leaders and companies repeatedly
innovate and reliably predict and drive lasting success. 


An experienced product developer and engineer by training, Bob
has worked on and helped launch more than 3,500 new products,
services, and businesses across nearly every industry, including
education, health care, defense, auto manufacturing, software,
financial services, and construction.


Bob is a guest lecturer at The Harvard Business School, MIT Sloan
School of Entrepreneurship, and Northwestern University’s Kellogg
School of Management.


This podcast is sponsored by Bigtincan - Find out more at
http://www.Bigtincan.com