Daniel Knapp, IAB Europe, about banner death, marketer‘s fears and marketing hangover

No one has better data on the European online advertising market
than IAB Europe's Chief Economist Daniel Knapp. In this episode,
he gives us an overview of the latest growth figures and reveals
his outlook for the coming months. He explains why ad spending is
becoming increasingly volatile and hard to predict and what this
has to do with fear. He also warns that despite ever better data,
the ROI should not always be the measure of all things. Finally,
he puts the recently announced end of the third-party cookie by
Google in context. 


Get your ticket for DMEXCO on September 18 and 19 here:


https://dmexco.com/tickets/


You can now get Verena Gründel’s personal digital marketing
newsletter DMEXCO Digital Digest here. Receive the most important
news from the world of digital marketing in Germany and
internationally directly to your inbox:


https://go.dmexco.com/digital-digest-current-edition


IAB Europe AdEx Benchmark Report 2023:


https://iabeurope.eu/iab-europe-adex-benchmark-report-2023-reveals-exceptional-strength-and-growth-of-digital-advertising-in-europe/


Daniel Knapp’s podcast tipp “The Rest is History”:


https://therestishistory.supportingcast.fm/


Daniel Knapp’ Author tip: Eric Ambler


https://www.amazon.com/s?k=eric+ambler&crid=3JHBYHQZKDNPA&sprefix=%2Caps%2C155&ref=nb_sb_ss_recent_1_0_recent


Daniel Knapp’s favorite shop for natural wines:


https://newcomerwines.com/