Resilience strategies in turbulent times - how the Circular Economy can drive efficiency and new business growth

"Business model transformation requires new operating models,
metrics and ways of working.”


After spending several years at McKinsey, this episode’s guest
Dr. Manuel Braun joined Systemiq, a think tank and consultancy
for the circular economy and for sustainable business
transformation. Manuel is a lecturer at the Technical University
of Munich (TUM) and an author who just published his book „The
Circular Business Revolution“ in July 2024.


In this episode of the Outcome Economy Podcast Manuel and
Johannes speak about:


The principles of circular business models and a more
circular economy (2:35)

Data from the “Global Resources Outlook” on the development
of world wide resource consumption and its influence on climate
change (04:20)

“Nature risk is business risk”: Why circularity is relevant
for business and how this relevance has grown over the last 7
years (6:30)

Business model transformation and the 5 different business
model archetypes building on circularity, combining business
cases with an environmental case (9:18)

How circularity is applicable to most industries, explained
on the examples of Hilti and several other companies (16:55)

How circular business models and strategies require a shift
in ways of working and operating models (22:00)

Three layers of implementation to make a circular business
model transformation work and circularity strategies succeed
(23:00)

Strategic top level KPIs that need to shift in order to
master the transformation, with an example of Philips (26:00)

The relevance of partnerships and ecosystem oriented
strategies for this transformation (30:55)

What else you can learn from Manuel’s book and the mission he
pursues with it (33:50)



Mentioned sources and recommendations


The Global Resources
Outlook: https://www.resourcepanel.org/reports/global-resources-outlook-2024

Manuel’s book „The Circular Business
Revolution“: https://www.amazon.de/-/en/Julia-Binder/dp/1292458968

The “XaaS: Everything as a Service”
Paper: https://www.systemiq.earth/wp-content/uploads/2021/11/XaaS-MainReport.pdf

Hilti’s Fleet Management Strategy - HBS Case
Study: https://www.hbs.edu/faculty/Pages/item.aspx?num=52550



How to connect with Manuel


Linkedin: https://de.linkedin.com/in/manuelbraun2016

Mail: manuel.braun@systemiq.earth