SEO Coaching & Training with Jutta Lehtinen | Ep. 171

Go to https://www.womeninseoacademy.com
&
https://www.seoakatemia.fi





Summary:


In this podcast, Björn Darko talks with Jutta Lehtinen about SEO
coaching and training. They discuss the importance of a
structured approach, the need for continuous learning, and the
significance of communication and mindset for SEO success. Jutta
shares insights into her 12-week coaching program and recounts
success stories of her clients who have made significant progress
using her methods.





Takeaways


The fundamentals of SEO remain constant, even though
techniques change.

A structured coaching program is crucial for learning
success.

Continuous learning is necessary to succeed in SEO.

Communication with stakeholders is essential for SEO
professionals.

Mindset and adaptability are key skills in SEO.

Storytelling is important to make SEO results understandable.

SEO crises are normal and should be approached calmly.

Success stories motivate and demonstrate the effectiveness of
coaching.

Frameworks help structure and evaluate the SEO process.

The ability to communicate technical information clearly is
crucial.






Chapters
00:00 - Introduction to SEO Coaching and Training
02:45 - Challenges in SEO Learning
05:58 - The 12-Week Coaching Program
09:06 - Frameworks and Evaluation in SEO
11:54 - Continuous Learning and Adaptation
14:46 - Mindset and Communication in SEO
18:06 - The Importance of Storytelling in SEO
20:58 - Dealing with Crises in SEO
24:01 - Success Stories from Coaching
30:04 - Conclusion and Outlook on the Nordic SEO Summit