Nivea’s Marketing Duo on the challenges of responsibility in influencer marketing

In this episode, Verena Gründel speaks with Nadine Bartenschlager
and Catherine Niebuhr, co-leaders of Nivea’s marketing in Germany
and Switzerland. They share insights into Nivea’s core values of
care, trust, and inclusivity, and discuss the challenges of
engaging younger consumers, particularly Gen Z. The conversation
covers the role of influencer marketing, the importance of
authentic content, and how a mushroom gains engagement for
Nivea’s anti aging products. 


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