Let’s talk Marketplace 81: Amazon’s big vendor clean-up - what now? feat. Martin Heubel

What can you do when Amazon kicks you out of the vendor program?
Hundreds of brands probably received notice of termination from
Amazon a few weeks ago and are now faced with the question of how
they can reorganize their business by the beginning of November.


Vendor expert Martin Heubel has some helpful tips up his sleeve.
The independent consultant from Consulterce used to work for
Amazon and is familiar with challenges like this. In the podcast,
he explains why Amazon is making this cut right now and why it
was already indicated two years ago, how brands can recognize
whether they are also at risk of being kicked out, what needs to
be considered when switching to Seller Central and what happens
to stocked goods and when it makes sense to stay in Vendor
Central with the help of a service provider. He also discusses
with Ingrid and Valerie why this does not mean the end of the
vendor program and why Amazon's focus will shift away from
profitability and back to sales growth by fall 2025 at the
latest.


Newsflash:


- Western fashion and shoe brands are increasingly appearing on
Shein.
https://www.wiwo.de/unternehmen/handel/unautorisierter-weiterverkauf-pumas-kampfansage-an-shein/29998420.html


- 95 percent of Chinese imports do not meet European safety
standards.
https://www.fr.de/hessen/asiatischer-online-handel-95-prozent-der-waren-mit-maengeln-zr-93307370.html


- American Eagle Outfitters sues Amazon over alleged 'knock-offs'
of Aerie products.
https://www.cnbc.com/2024/09/25/american-eagle-sues-amazon-over-trademark-infringement-of-aerie-line.html


- The shortened deadline on Amazon for unsaleable stock items
only applies to unsaleable customer returns, damaged or expired
goods. https://www.linkedin.com/posts/moritz-heller-ab131
0183_amazon-fba-lagerbestaeunde-activity-7239646546030379008-veqa?utm_source=share&utm_medium=member_desktop


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 Note from the sponsor Kaufland:


Internationalization with Kaufland: The Kaufland marketplace
launched in Austria and Poland a few weeks ago and is now present
in 5 countries. In the webinar “Sell globally, launch locally:
Your masterclass for Kaufland Global Marketplace” on October 9,
Matthias Kluth, Teamlead National Sales at Kaufland Global
Marketplace, and retailer Antonio Ligato from G+L will show you
what internationalization with Kaufland can look like and what
success strategies look like in practice. You will also learn
about the marketing opportunities Kaufland offers and which
strategies can help increase the visibility of your products.
Register for the webinar here:
https://realreataccount.clickmeeting.com/global-verkaufen-lokal-durchstarten-deine-masterclass-fur-kaufland-global-marketplace/register


 Note from the sponsor ChannelEngine:


ChannelEngine will be at the Marketplace Convention on October 24
at 11:45 a.m. and has revealed the secret of who will be a guest:
Miro Mevius, Head of Marketplaces at Lampenwelt GmbH, better
known internationally under the company name LuCom, will be on
stage and will speak exclusively about the marketplace strategy
of Lampenwelt. The focus will be on the international expansion
strategies and experiences on international marketplaces. Get
your ticket right here!
https://marketplace-convention.de/tickets/


 Chapters:


00:21 Introduction and topic


06:14 Newsflash


19:16 Amazon's Vendor Clear Out: An Overview


23:29 The Impact on Smaller Brands


28:01 Understanding the Scale of Terminations


31:32 Reasons Behind Vendor Cancellations


38:46 Navigating Uncertainty: What Brands Can Do


42:42 Immediate Steps for Affected Brands


47:27 The Role of Service Providers


51:53 Future Predictions for Amazon's Vendor Program