Opportunity and Obstacles: The State of Women in B2B Sales, With Lori Richardson

Sales expert Lori Richardson joins Betsy and Billy to discuss the
state of women in B2B sales, including the opportunities a sales
career offers, the barriers women face and the actions you can
take to attract and retain top women in the field.


Lori Richardson is a top B2B sales influencer and a champion for
getting more women into sales and sales leadership in B2B roles.
In addition, she has run the data-backed sales strategy firm
Score More Sales since 2002, after a career in sales and
leadership. Lori is the author of “She Sells” — a book to help
company leaders and sales leaders find, recruit, retain and
promote more women into sales and leadership roles. She also
hosts the award-winning podcast “Conversations with Women in
Sales” and is a sales coach for Harvard Business School’s MBA
program.