Aligning Go-to-Market and Growth Strategies, With Rachael Buchler

As your organization’s growth strategy evolves, is your
go-to-market strategy keeping up? In this episode of the Gartner
Sales Podcast, co-hosts Betsy Gregory-Hosler and Billy Luckey
speak with Gartner expert Rachael Buchler to discuss the four
types of go-to-market strategies, the symptoms of misalignment,
and how sales leaders should approach the challenge. 


Rachael Buchler is a senior director analyst in Gartner's Sales
practice. Rachael has more than 25 years experience in B2B retail
energy sales where she led strategic initiatives and operational
teams to drive customer growth and deliver cross-functional
efficiencies. She has developed and executed go-to-market sales
strategies for both existing and emerging markets and integrated
B2B sales teams as part of merger and acquisition activities. She
is a qualified coach and a member of the International Coaching
Federation (ICF).