The State of Generative AI in Sales, With Adnan Zijadic

After over a year of hype, what is the real state of generative
AI (GenAI) in B2B sales? In this episode, Betsy and Billy speak
with Gartner expert Adnan Zijadic to discuss how sales leaders
and the C-suite are engaging with GenAI, which use cases are
gaining ground, and where sales leaders are missing out.


Adnan Zijadic is a director analyst in the Sales Technologies
team at Gartner for Sales Leaders. His research focuses on sales
force automation (SFA/CRM) platforms, evaluations, and strategy,
along with Sales AI use cases and best practices. Not only that,
he also pioneered Gartner’s first ever workable CRM readiness
assessment, the SPEED framework.