Optimizing Your Key Account Strategy, with Dan Hawkyard

Sales leaders have great expectations for their key account
programs, but they frequently disappoint.  Gartner expert
Dan Hawkyard joins Betsy and Billy to discuss why key accounts so
often underperform and how sales leaders can strengthen them for
a fast start in 2024.


Dan Hawkyard is a Senior Principal Analyst in the Gartner for
Sales Leaders Expert Team. He works with global sales leaders on
their journey towards maturing their commercial functions and his
expertise include key and account management, customer
segmentation and buying insights and experience.