The Sales Innovation Paradox With Howard Dover
Gartner Sales Podcast co-hosts Betsy Gregory-Hosler and Doug Bushée
interview revenue innovators to understand the strategy, people,
process, technology, and tactics required to drive growth.
34 Minuten
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vor 1 Jahr
Amid economic uncertainty, technology is crucial to revenue
growth. However, investments in sales training and enormous
amounts of revenue technology are not improving sales
effectiveness for most companies.
In this episode, Doug and Betsy speak with professor and author
Dr. Howard Dover, discussing:
How to develop modern sales methods and become a sales
disruptor
How digital buying has changed traditional sales activity
How organizational and environmental obstacles keep the field
in a state of paradox
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