Sales and Marketing Alignment in the New Commercial Engine, with Kristina LaRocca-Cerrone

In this episode, the team speaks with Gartner expert Kristina
LaRocca-Cerrone, discussing new research on the successful
alignment of sales and marketing. Kristina describes how both
digital and human interactions can underperform, where sales
leaders are in their alignment journeys, and what smart
organizations are doing to get it right. 


About the Guest


Kristina LaRocca-Cerrone is a Sr. Director, Advisory for Gartner
and helps enterprise marketers better understand how customers
(both B2B and B2C) buy and make decisions. Kristina’s work
includes topics like how buying groups research potential
suppliers and make purchase decisions, and how to create
compelling content marketing aligned to the customer journey. Her
work examines how to improve overall digital experiences (in a
way that is industry-agnostic) to impact customer behavior, and
how to effectively engage in customer journey mapping and persona
building. Kristina also covers marketing leadership and strategy,
and marketing organization trends.