The Human Role Within Digital Selling With Alice Walmesley

In the rapidly evolving world of B2B buying, customers’
increasingly strong preference for a seller-free buying
experience means suppliers must dramatically rethink the manner
in which their sales reps interact with customers.  At the
most progressive companies, sales leaders see this evolution less
as a zero-sum game between digital and human interaction and more
as an opportunity to integrate the two far more tightly than ever
before. In this podcast, Brent and Alice review two companies
well down that path and explore the advantages to moving from a
“rep-or-digital” posture to a “rep-and-digital” posture.