The B2B Sales Leadership Vision for 2021 With Nick Toman

In this podcast, Nick and Brient discuss the dramatically
changing role of sales reps in B2B selling as customers
increasingly shift to digital purchase channels.  Within
that context, the two introduce a particularly important
opportunity for professional sellers to differentiate themselves
in today’s buying landscape, given customers’ struggle to reach
complex purchase decisions.  They close their conversation
with a review of the internal organizational changes necessary to
adapt the entire commercial engine (sales, marketing, success,
service) to this new buying landscape.