What to Consider When You're a New CRO with Paul Ohls

In this curated episode of the Revenue Builders Podcast, John
McMahon and John Kaplan are joined by the Airtable CRO, Paul
Ohls, to discuss the critical steps new Chief Revenue Officers
(CROs) should take when joining a new organization. They delve
into the importance of identifying and leveraging existing areas
of success, understanding the nuances of the current sales
environment, and balancing proven strategies with necessary
adaptations. Whether you're a new CRO or a seasoned sales leader,
this episode provides valuable insights on how to prioritize and
implement changes effectively to drive revenue growth.


KEY TAKEAWAYS


[00:00:35] Challenges for New CROs
[00:01:13] Identifying Pockets of Success
[00:02:18] Reverse Engineering Success
[00:03:01] Adapting Playbooks for New Environments
[00:05:09] Universal Sales Fundamentals


HIGHLIGHT QUOTES


[00:01:01] "Coming into a new role, you have to let people know
you're not a magician. It's about prioritization of what to do
first."
[00:03:52] "You earn a ton of credibility by diving into what's
working."
[00:05:02] "It's like a Venn diagram... there are universal
things that don't really change."
[00:05:45] "Focus on the fundamentals and see if they test for
real right now or if they need optimization."


Listen to the full episode with Paul Ohls
through this link: 
https://podcasts.apple.com/au/podcast/focusing-on-the-fundamentals-with-paul-ohls/id1610203369?i=1000633465533


Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4


Check out Force Management’s Ascender platform
here: 
https://my.ascender.co/Ascender/


Read Force Management's eBook: 
https://www.forcemanagement.com/roi-of-sales-messaging