Securing Predictable Revenue with Greg Resh

In this episode, hosted by John Kaplan and John McMahon, guest
Greg Resh shares his extensive experience as an EVP and CFO of
Sagamore Ventures. The discussion delves into Resh’s diverse
background, covering a wide range of industries from sports to
technology. Resh provides insights into the differences between
B2B and B2C selling, the critical importance of accurate
forecasting, and navigating the private equity landscape. He
shares strategies for securing revenue predictability that paves
the way to growth, recommending leaders focus on honest
communication, strategic alignment, and choosing the right
productivity and CRM tools. The conversation also touches on
investment opportunities in emerging markets such as EVs, AI, and
blockchain, and the nuances of working with PE firms versus
family offices.


Tune in and learn more on this episode of The Revenue Builders
Podcast.


ADDITIONAL RESOURCES


Connect and learn more about Greg
Resh: 
https://www.linkedin.com/in/greg-resh-4942139/


Strategies for Selling an AI Solution:
https://hubs.li/Q02GXNTZ0


HERE ARE SOME KEY SECTIONS TO CHECK OUT


[00:03:38] Greg Resh's Diverse Career Journey
[00:06:54] B2B vs B2C Sales Insights
[00:14:24] Challenges in Revenue Prediction
[00:30:30] The Importance of CRM in Sales and Finance
[00:35:36] The Need for Real-Time Productivity Tools
[00:37:31] Accountability in Sales Forecasting
[00:39:14] The Importance of Accurate Predictions
[00:41:29] Building Reconciliation Plans
[00:42:58] Investing in High Performers
[00:46:59] The Role of AI in Business
[00:48:15] Investing in Emerging Industries
[00:58:20] Private Equity and Family Offices


HIGHLIGHT QUOTES


[00:04:16] "I think the part I appreciate the most in retrospect
is definitely getting to see these different industries, and
really the fact that most of them have had B2B and B2C
components."
[00:07:41] "It's easy for sure, but I do think it's a little
simpler or less complex to sell B2B because you can actually go
in and go to that business or that sector, that industry, and
really figure out what they're trying to do."
[00:16:29] "I think forecasting accuracy is just as important as
over-delivering by 20%."
[00:18:04] "You can't cut your way to growth. You can't overreact
to a miss, but that's why if you're really on top of things and
accurate, then you can really manage a business in a short
minute, a long term basis more effectively."
[00:20:12] "You're negotiating on both sides, right? You're
trying to get them up to a realistic number, you're trying to
figure out how to put a bogey on top or close that gap or be
strategic and creative there."