Product Market Fit and Scaling a Startup with Jeremy Burton

In this curated episode of the Revenue Builders Podcast, John
McMahon and John Kaplan discuss the challenging journey to
achieving product market fit with Jeremy Burton, CEO of Observe.
The conversation touches on the iterative nature of developing
successful product features, the importance of humility and field
feedback, and the dynamic process of identifying the ideal
customer profile. Burton shares insights on adapting sales
strategies for larger enterprises, the evolving demands of
educated customers, and creating a culture where honest feedback
is valued. A must-listen for sales leaders at startups navigating
their own path to market fit.


KEY TAKEAWAYS


[00:00:49] Defining a Great First Line Leader
[00:01:42] Common Mistakes of Second Line Leaders
[00:02:28] Transitioning from Tactical to Strategic
Thinking
[00:04:14] Balancing Field Connection with Leadership
Responsibilities
[00:06:24] Segregation of Duties Between First and Second Line
Managers


HIGHLIGHT QUOTES


[00:00:49] "You're obviously driving results through leaders,
right? And there's something different about that."
[00:01:42] "The mistake that I see a lot of second line make
is... you rip the steering wheel out of their hands."
[00:02:28] "The further you move up the range, the lonelier it
gets at the top."
[00:05:12] "It's their ultimate responsibility that every person
on that team has an equal chance of success."
[00:06:24] "You have to actually outline segregation of duties
between first line manager and second line manager."


Listen to the full episode with Jeremy
Burton through this link: 
https://revenue-builders.simplecast.com/episodes/the-startup-ceo-with-jeremy-burton


Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4


Check out Force Management’s Ascender platform
here: 
https://my.ascender.co/Ascender/


Read Force Management's eBook: 
https://www.forcemanagement.com/roi-of-sales-messaging