Quantcast-CEO Konrad Feldman on how AI and Ad Relevance can save the Open Web

Quantcast-CEO Konrad Feldman on how AI and Ad Relevance can save the Open Web

In this episode of the DMEXCO podcast, Verena Gründel talks with Konrad Feldman, Co-Founder and CEO of Quantcast. He shares how artificial intelligence is transforming the advertising industry and why it’s crucial to make ads more relevant to consume..
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In the DMEXCO Podcast, leading minds, industry experts and international C-level executives share their opinions and insights on the hottest topics in marketing, media, business, technology and future.

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In this episode of the DMEXCO podcast, Verena Gründel talks with
Konrad Feldman, Co-Founder and CEO of Quantcast. He shares how
artificial intelligence is transforming the advertising industry
and why it’s crucial to make ads more relevant to consumers.
Feldman also discusses how AI can help bridge the gap between
time spent online and advertising spend as well as the importance
of the open internet and how it’s underfunded compared to major
platforms. Tune in now to hear all about the future of AI in
advertising! Don't miss this insightful discussion.





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Konrad Feldman’s book tips:


Hans Rosling: Factfulness


Link: Factfulness: Ten Reasons We're Wrong About The World - And
Why Things Are Better Than You Think : Rosling, Hans, Rosling,
Ola, Rosling Rönnlund, Anna: Amazon.de: Bücher


David Allen: Getting Things Done


Link: Getting Things Done: The Art of Stress-Free Productivity :
Allen, David, Fallows, James: Amazon.de: Bücher



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