Gabriel Arthur - NORR

In this engaging episode, we explore sustainability in journalism
and communication with insights from Gabriel Arthur,
editor-in-chief of Sustan and NORR Magazines, and CEO of NORR
Agency. Gabriel shares her journey from freelance journalism to
leading magazines focused on environmental impact and discusses the
shift towards eco-friendly publishing. We delve into Susten
Magazine's outreach strategies, collaborations, and the challenges
of green claims legislation. The conversation emphasizes the role
of media in explaining complex laws and fostering environmental
awareness. Additionally, we discuss collective action against the
climate crisis, insights from climate scientist Johan Rockström,
and the 'Earth for All' vision. The importance of transparency in
supply chains and collaboration in the outdoor industry is
highlighted, along with personal anecdotes about the challenges and
rewards of sustainability advocacy. Join us to learn about
practical steps and the significance of political advocacy in
protecting our planet.