Let’s talk Marketplace 83: These are the marketplace you need for selling to Eastern Europe

The west is settled, now it's the east's turn – this is roughly
how the current rush on the markets in Central and Eastern Europe
can be described: It is a crucial phase in the battle for market
leadership in countries such as the Czech Republic, Poland and
Hungary. Because there is so much potential in these markets,
Valerie and Ingrid have brought in a specialist for their
podcast: David Cicanek, who, after many years in an Amazon
agency, is now a self-employed consultant in Prague, supporting
brands in their marketplace business in these countries. 


In the podcast, they discuss the reasons for the great interest
in the CEE markets, which players in which countries have a good
chance of becoming market leaders, and why Western European
marketplaces have a relatively easy chance of securing top
positions. They also look at why local characteristics give
domestic players a head start and why Shein and Temu have
extremely good chances in Central and Eastern Europe.


Newsflash:


- MyTheresa takes over Yoox Net-a-Porter.


- Zalando and About You have raised their revenue forecasts for
2024.


– Shein has exceeded the £1.5 billion sales mark in the UK,
leaving Asos and Boohoo far behind.


- In several shopping malls across Spain and the Netherlands,
'Shein Outlets' have begun to pop up, but these stores don't
belong to the Chinese online platform, and it is as of yet
unclear who is behind them.


- In 2023/24, cross-border e-commerce sales reached 326 billion
euros, 69 percent of which were generated on marketplaces.


Note from the sponsor Channable:


Channable offers a solution that can map the trade on almost all
platforms - including marketplaces, of course. Products can be
managed, advertised, sold and analyzed across channels and teams.
This means that the marketplace team, the e-commerce team, the
social media team, and performance marketing all work with the
same software. The solution focuses on automation. Curious? Then
listen again to episode 82 of “Let's talk Marketplace”: Tom
Maier, Head of New Business DACH at Channable, is a guest and
discusses with Ingrid when a full-service solution makes sense
and when a best-of-breed approach is better. Or you can visit
Channable: https://www.channable.com


Note from the sponsor Base.com:


Base.com – formerly known as BaseLinker – is a provider of SaaS
solutions specifically for e-commerce. Founded in Poland in 2006,
the core of the company today is a platform for marketplace
integration and the automation of processes such as order
fulfillment and inventory management. The SaaS approach makes the
solution cost-effective and flexible to use. Base.com currently
has 350 employees and is represented in 9 countries. Further
internationalization is on the agenda. Base.com's customers
include, among others, Obi, MediaMarktSaturn and Philips. The
contact person is Radek Klouda


Chapters:


00:00 Introduction to Internationalization in E-Commerce


03:09 Meet David Cikanek: Expert in CEE Markets


11:38 Newsflash


22:03 E-Commerce Growth in Central Eastern Europe


24:57 The Battle for Market Dominance in CEE


26:42 The Role of Marketplaces in Eastern European E-Commerce


34:03 Allegro's Expansion and Challenges


36:40 The Rise of Skoutz in Greece


39:21 Marketplace Dynamics: Eastern vs. Western


41:50 Fashion Market Insights


44:30 The Future of E-Commerce in Central Eastern Europe


48:45 Service Provider Landscape in CEE