How Fonts Shape Our Perception. With Sarah Hyndman

Sarah Hyndman (Founder of Type Tasting) is an expert in typosensory
perception. She takes us on a journey into the world of typography
and reveals how the appearance of words influences perception,
decisions, and our senses, including taste and smell — highlighting
the invisible codes hidden in our everyday communication. We
discuss the impact of typosensory perception on advertising and
product design, exploring how it can enhance the customer
experience. Included is a live experiment from NextM 2024, which
yielded fascinating results. Tune in for valuable tips for
designers and marketers on the power of typography and its future
potential.