Driving transformation in corporate IT and product organizations - with Bruno Bonando from REWE Digital

Bruno Bonando is Director of Customer Relations and Sales at REWE
Digital, the digital organization of REWE Group - one of Europe’s
largest retail and tourism enterprises, with brands like REWE,
Penny, Toom, Lekkerland, and ITS Travel. Bruno, former Vice
President of Technology at MediaMarkt Saturn and Head of
Engineering at Cazoo, originally comes from Brazil, but has been
working in Europe for many years.


In this episode of the Outcome Economy Podcast Bruno and
Johannes speak about


Digital Transformation in the retail industry (2:30)

The Role of OKRs in Product Org Transformations and new ways
of working (12:35)

Challenges in adopting OKRs (15:00)

Embedding direction and metrics into daily routines (17:20)

Proving business impact as IT or Digital Organization (19:50)

Communication between business and tech and across silos
(24:18)

Recommendations and learning resources (31:00)



Bruno’s reading and podcast recommendations


Measure What Matters https://amzn.eu/d/a87oxXJ 

Leaders Eat Last https://amzn.eu/d/0SfxaqH

The Tim Ferriss
Show https://open.spotify.com/show/5qSUyCrk9KR69lEiXbjwXM

Masters of
Scale https://open.spotify.com/show/1bJRgaFZHuzifad4IAApFR

The Deal
Podcast https://open.spotify.com/show/6Fer4LFL94q6eMulaqQORH



How to connect with Bruno


Linkedin: https://www.linkedin.com/in/brunobonando/