The Shift in Marketing Dynamics: Can AI and Human Insight Coexist? | Stan Berteloot (#202)

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---------------- -- MY GUEST -- Stan Berteloot is a multicultural
marketing and communications executive with over 20 years of
experience. Join us on a conversation about the intersection of
marketing, artificial intelligence and human connection:
Effective Marketing and Audience Understanding: Marketing is
fundamentally about creating demand for a product or service. It
involves a combination of communication strategies, psychology,
and various tools aimed at attracting customers. The
effectiveness of marketing hinges on identifying a real need for
the product or service and deeply understanding the target
audience. This process ensures that the product or service aligns
well with what the community actually requires. Evolution of
Marketing and Role of Technology: The conversation highlights the
significant evolution of marketing over the past decade,
especially with the integration of AI and the internet. This
evolution has shifted the focus to the customer, making their
feedback pivotal in product and service development. There's a
strong emphasis on building a user community that actively
supports and contributes to a brand, fostering a collaborative
environment for product evolution. More about Stan Berteloot:
www.linkedin.com/in/berteloot www.nytromarketing.com
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-------------------- -- THEMES -- Introduction to Marketing
Fundamentals Effective Demand Creation Strategies Understanding
Your Target Audience The Shift in Marketing Dynamics Building and
Engaging User Communities The Rising Influence of AI in Marketing
Ethical Considerations in AI-Driven Marketing Maintaining the
Human Touch in a Digital World AI's Role in Misinformation and
Democratic Challenges Balancing AI Capabilities with Human
Insights - - - - - - - - Disclaimer: The views and opinions in
"Beyond Perception Podcast" are those of the host and/or guest
speakers, providing listeners with varied perspectives based on
personal experiences. This podcast is for informational and
entertainment purposes only. Listeners should think critically
about the content before making decisions. Any actions taken by
listeners due to the podcast are their own responsibility. The
host and producers of "Beyond Perception Podcast" are not liable
for decisions made based on the content. Remember, everyone's
situation is unique; evaluate your own before making choices.