Let’s talk Marketplace 85: How to start on new marketplaces FAST feat. Base.com

Time to market is a much-used term – and at the
same time such an important criterion in the marketplace
business. A realistic timeframe for a new start in the
marketplace business is usually 6 to 9 months. If you already
sell via marketplaces and “only” connect another one, you might
make it in 6 to 8 weeks. 


The Czech solution provider Base.com says: We
can do the integration in 5 days! That sounds so
amazing that Ingrid and Valerie invited Base.com CEO
Radek Klouda to their podcast. In episode 85 of “Let's
talk Marketplace,” he outlines the approach of a ready-made and
automated integration platform, a kind of “drag-and-drop
integration.” The three also discuss why data exchange is so
important, how AI helps to accelerate listings and translations,
why Base.com has a free starter version and why Base.com “only”
covers the technical part of the integration despite everything.


Newsflash:


- Amazon has outlined the requirements for its upcoming 'Low-Cost
Store' in the U.S - its answer to Temu.


- Allegro introduced a buy box on 1 October.


- Kazakh fintech giant Kaspi.kz has acquired Turkish marketplace
generalist Hepsiburada 1.1 billion dollars.


Note from the sponsor eBay:


Do you already know eBay's Pro Trader program? This business
booster is aimed at eBay sellers who are somewhere between
beginners and professionals or whose shop sales are not
developing as they would like. The program includes, among other
things, 3 months of personal advice from eBay experts with
specific practical tips, 6 months of premium customer service,
better visibility through the WOW! program and targeted voucher
promotions, as well as detailed analysis of shop performance and
support in planning tailored marketing activities. Sellers who
have not participated in the Pro Trader program in the last 12
months can apply. You can find more information about the Pro
Trader program here.


Note from the sponsor Channable:


Channable offers a solution that can map trade on almost all
platforms – including marketplaces, of course. Products can be
managed, advertised, sold and analyzed across channels and teams.
This means that the marketplace team, the e-commerce team, the
social media team, and performance marketing all work with the
same software. The solution focuses on automation.
Interested?  Then listen again to episode 82 of “Let's talk
Marketplace”: Tom Maier, Head of New Business DACH at Channable,
is a guest and discusses with Ingrid when a full-service solution
makes sense and when a best-of-breed approach is better. Or you
can visit Channable.


Chapters:


00:00 Introduction


06:01 Exploring Base.com's Services and Solutions


18:27 Newsflash


27:00 Discussion on Time to Market Strategies


32:03 The Five-Day Approach to Market Entry


36:03 Product Data Readiness and its Importance


39:56 Pricing Structure and Subscription Models


42:09 Category Focus and Product Types


48:03 Logistics and Customer Service Integration