Helpful Content with Annika Haataja | Ep. 176

Summary


In this episode of the SEOPRESSO Podcast, Björn Darko talks with
Annika Haataja (SEO Director at Seeker Digital) about the
importance of helpful content in SEO. Annika emphasizes that
content should be created for users, not for search engines. They
discuss the role of user intent, balancing readability with
depth, and the importance of visual elements. The effectiveness
of various content formats and challenges in e-commerce are also
covered. Annika highlights that uniqueness and expertise are
crucial, while also examining the future of content in the age of
AI.





Takeaways


Helpful content should be created for users, not search
engines.

User intent is crucial for content strategy.

There is no fixed word count for helpful content; it depends
on search intent.

Visual elements can make complex topics more understandable.

Helpful content can exist in various formats, not just blog
posts.

E-commerce sites should offer helpful information to ease
buying decisions.

Uniqueness in content is important to stand out from
competitors.

Expertise is valuable but not always necessary for helpful
content.

AI can support the content process, but human creativity is
essential.

The balance between AI-generated and human content is
critical.



Chapters


00:00 - Introduction and background of Annika Haataja


02:34 - The importance of helpful content


08:18 - The role of user intent in content marketing


10:33 - Balancing readability and depth


12:07 - Visual elements in content


15:19 - Different content formats and their effectiveness


17:45 - Helpful content in e-commerce


20:09 - Uniqueness and differentiation in content


23:20 - The role of expertise in content


30:45 - The future of helpful content in the age of AI