Joanne Bradford on the Power of Marketing

Bloomberg Radio host Barry Ritholtz speaks to technology, media
and financial services executive Joanne Bradford. She was
previously president of Honey, where she orchestrated the
company's sale to PayPal Holdings Inc. for $4 billion. She has
been named one of Ad Age's 100 Most Influential Women in
Advertising. She previously held executive leadership positions
at Social Finance Inc., Microsoft Corp., Yahoo! Inc., Demand
Media Inc. and the San Francisco Chronicle.


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