David McRaney on the Science Behind Persuasion

Bloomberg Radio host Barry Ritholtz speaks with science
journalist David McRaney, who investigates the psychology of
reasoning, decision-making and judgment on his blog "You Are Not
So Smart." The blog, which he launched in 2009, spawned a
bestselling book, now available in 17 languages, as well as
a podcast. McRaney's most recent book, "How Minds Change:
The Surprising Science of Belief, Opinion, and Persuasion," came
out this year.  


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