Robert Cialdini on the Psychology of Influence (Podcast)

Bloomberg Opinion columnist Barry Ritholtz speaks with Dr. Robert
Cialdini, whose bestselling books include "Influence: The
Psychology of Persuasion" and "Pre-Suasion: A Revolutionary Way
to Influence and Persuade." A professor emeritus of psychology
and marketing at Arizona State University, he has conducted
extensive research on the science of influence and is the founder
of Influence At Work. 


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