Robert Cialdini on the Psychology of Persuasion (Podcast)

Bloomberg Opinion columnist Barry Ritholtz interviews Dr. Robert
Cialdini, professor emeritus of psychology and marketing at
Arizona State University and an expert in the fields of
persuasion, compliance and negotiation. His book "Influence:
Science and Practice" has sold 3 million copies in more than 30
languages; his most recent work, "Pre-Suasion: A Revolutionary
Way to Influence and Persuade," is a Wall Street Journal and a
New York Times bestseller. Cialdini is also the CEO and president
of Influence at Work, which provides training and certification.
 


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