Giving Away Cash Makes You Happy... and Transforms Lives

YOU can boost your happiness and transform
the lives of people in one African village with a cash gift by
going to givedirectly.org/happiness


Giving money to others makes you happier than spending the same
cash on yourself. That's been proved by science. But new research
also shows that giving people in need cold hard cash is an
amazing way to help them improve their lives. We explore why
trusting people to help themselves is a cheaper and more
effective way to solve poverty - and hear about Kibobo in Rwanda,
where any money you donate will have a huge impact.   


Read more about Kibobo at givedirectly.org/happiness  


Former British politician Rory Stewart used to manage billions of
dollars in aid money - and like other international donors
thought poor people needed to be told what to do with charitable
gifts. He was shocked how effective no-strings-attached cash
turned out to be, and now promotes "giving directly". He was also
surprised how good giving away even small amounts of money made
him feel.  


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