Geoffroy Martin from Ogury on Zero-Party Data and how to measure attention

In this DMEXCO podcast episode, Geoffroy Martin, CEO of Ogury,
unpacks how a cookie-less, ID-free future could change the ad
game for good. Ogury’s approach? It’s all about Zero-Party Data –
data collected directly from users with their consent. Geoffroy
reveals how Ogury shifts from targeting individuals to personas,
the secret to gathering Zero-Party Data effectively, leveraging
targeted surveys instead of traditional ads. And he explains how
attention metrics are replacing visibility as the key success
indicator for campaigns, offering deeper insight into user
engagement. 


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