Why User-Generated Content Still Works – and How to Make It Work for You (ft. Jim Schroen)

In our very first English podcast episode, we decode why UGC
(User-Generated Content) remains a key player in today’s media
mix.


Our guest, Jim Schroen, Co-Founder of GoViral, shares his journey
from starting a Dutch UGC-focused creative agency to expanding
into a full-service creative powerhouse.


In this episode, we dive into:


- Why UGC is still a vital part of a diverse creative strategy.


- How Jim’s team crafts data-driven, audience-authentic ads that
deliver results.


And many more insights.


Whether you’re a brand, agency, or Creative Strategist, this
episode is packed with actionable insights for staying ahead in
the ever-evolving ad landscape. - About DatAds - DatAds is the
perfect solution for Creative Strategists and Performance
Marketers looking for deeper insights into their ad creatives.


Leading performance marketing agencies and e-commerce brands rely
on DatAds to gain valuable insights from their creative tests,
enabling them to develop significantly more winning creatives.


Our clients include agencies and brands like yfood, LeGer by Lena
Gercke, Beilmann Marketing, More Money More Love, Pummys,
Performance Pixel, TurnVertical, and many more.





Learn more: https://www.datads.io/ 00:00 - Jim‘s Journey 05:10
- Evolution of UGC 10:11 - The biggest misconceptions about UGC
15:09 - The UGC Production Process 20:18 - Ad Angles vs.Ad
Conceptions 24:57 - How to Identify Great Content Creators 27:07
- The Role of Creativity 29:59 - Metrics to analyse Video Ads
31:23 - Testing and Optimizing Ads 36:19 - Difference between
Germany and the Netherlands 42:21 - AI Content Creator 44:51 -
Future Trends 48:54 - Number One Lesson Learned